147km (91 miles) E of Bangkok
The slow evolution of Pattaya from a sleepy fishing town to a sprawling development of high-rise coastal resorts began in 1959 when U.S. Army GIs stationed in the northeast came here for R & R. Word spread, and with more U.S. troops arriving to fight in the Vietnam War, the town became a hot destination for weekend partying. The impression left by those early visitors accounts for its ill repute today, propagated by hundreds of go-go clubs, beer bars, and seedy massage parlors along the beachside.
Tourism boomed in the 1980s and unchecked resort development was exacerbated by a lack of infrastructure upgrades — so much so that beaches became flooded with raw sewage. Recent years have seen a few civil projects to clean up the bay area with some success, but environmental work is still needed to improve water quality.
Despite this, Pattaya now supports a collection of large, sophisticated international resorts. Smaller hotels set in sprawling, manicured seaside gardens and upscale restaurants dot the landscape. The town is also trying to create an image as a family destination, expat retirement magnet, and convention hub — and it now has the facilities to back this up. Pattaya’s close-knit expatriate community is not only at the forefront in the effort to clean up the town’s image, but is also very active in other local activities, particularly in charity-related events.
Neighboring Jomtien is a popular alternative to Pattaya. Less seedy surroundings complement the narrow beaches; however, government reports state that water quality is still under par. Jomtien’s best accommodations are private condominiums, but it does have a few high-quality hotels.